by Dan Giesin | Dec 28, 2022 | Blog, Ski Industry News, Ski Resort Marketing
As unbelievable as it may seem, there is a large portion of society — they may even be your family members or dear friends — that has absolutely no desire to go skiing or snowboarding. Yet many of these same folks still love the beauty of mountains covered in snow,...
by Dan Giesin | Nov 1, 2022 | Beginner, Blog, Expert, Intermediate, Ski Industry News
For many skiers and boarders, the perfect way to end a day on the hill is with a cold one … or two. Most of those thirsty riders will head for the base lodge bar or a tavern down the road; others will forego the indoor niceties and simply tailgate in the parking lot....
by Dan Giesin | Mar 15, 2022 | Beginner, Blog, Ski Industry News
We all gotta start somewhere. Just as nobody has sprung fully formed from the womb, every skier and snowboarder — no matter how adept he or she is now — had to begin from scratch, making tentative early attempts to learn the sport. Many of these birthing grounds are...
by Dan Giesin | Oct 26, 2021 | Beginner, Blog, Expert, Intermediate, Ski Industry News
A bomb cyclone washed ashore on the West Coast last weekend and exploded all over Northern California. As a results, the folks at Mammoth Mountain and Palisades Tahoe will be having a blast. The monster storm that ravaged California was a result of an atmospheric...
by Dan Giesin | Oct 19, 2021 | Beginner, Blog, Expert, Intermediate, Ski Industry News
The age of the multi-resort pass in upon us. And that is a good thing. Some locals may bitch — many of them vociferously — about them, saying these multi-resort passes are taking the soul out of skiing and bringing too many outsiders to the hill and clogging up the...