by Dan Giesin | Feb 21, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
A little more than 75 years ago, Everett Kircher went from selling cars to selling lift tickets when he carved out a little ski hill in the northern part of Michigan’s Lower Peninsula and dubbed it Boyne Mountain. From that simple beginning, Kirchner and his family...
by Dan Giesin | Feb 14, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
There is little argument that the Lake Tahoe region is one of the finest winter playgrounds in North America. Ringed by massive peaks that receive copious amounts of snow — up to and sometimes beyond 400 inches on an annual average — Lake Tahoe is well situated for a...
by Dan Giesin | Jan 31, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News
It’s hardly front-page news, but the price of kicking around America’s ski resorts can lead to a massive case of sticker shock. A $250 daily lift ticket? Yup A $30 burger (fries not included)? Sure. A $10 cup o’ joe (cocoa included)? Why not. A $15 glass of domestic...
by Dan Giesin | Jan 17, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News
There are few songs in the world that conjure up the simple joy and wonder of a winter’s day outing than “Sleigh Ride”. Who hasn’t heard that annual holiday ditty and broken into a small smile, thinking about jingle bells, snow-covered woods and cozy curl-ups by a...
by Dan Giesin | Jan 10, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News
There’s a debate raging in certain circles in the ski world that has even caused some family members and other loved ones to take opposing viewpoints. Sometimes even hotly. What we’re talking about here is whether the restraining (don’t call it safety!) bar on a...
